Soundcheck: Produce

Words by Mac Smiff

Whether you're looking for beats, a hot 16, fresh clothes, new sneakers, high-end accessories, a haircut, or a game of Madden, if you walk into Produce Portland—located in downtown Chinatown—you’re in the right place. Opening a storefront and co-branding as a record label—Produce Organic Records—while the artists play roles in the business is exactly the kind of sustainable model the local hip-hop scene needed. In 2020, they were prolific in dropping fire releases from Bocha, Donte Thomas and Marcus McCauley, while Chief Cutz stays booked at the barber’s station. With Bro Pluto directing the drip, this is one-stop shopping at its best.

Pictured clockwise from top left: Bro Pluto, Donte Thomas, Reclusive Images, Bocha, Chief Cutz

Find more on Instagram @produceportland

Through the pandemic, police violence and racial injustice, Black music remains resilient in Portland. Get more of the Black voices and perspectives that you need to hear in our latest issue.

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