"'That Devil' is an upbeat, foot-stomping, clap-along folk song. It has a dark and eerie tone that is reminiscent of gypsy folk, inspired by fiddle-driven melodies and images of dancing around campfires," describes Portland-by-way-of-British Columbia singer-songwriter Elke Robitaille.
The fourth track from her 2016 EP In The End, Robitaille has "been working on releasing videos for each song from the EP as a way of expressing a bigger creative vision and really bringing each song to life," she says. But "That Devil" is the kind of song that "was practically written with a music video in mind, as the lyrics are full of scene-setting imagery."
So Robitaille got together with the production team at Totem Ent. "to make an upbeat, playful, high-energy and cinematic music video," she explains. Focused on creating a great production, the group scouted the perfect location and got to work.
"I found an awesome farm and barn where we filmed two separate scenes: a fire dance and a barn dance," Robitaille says. "Basically, each scene was like throwing a big party! I needed a lot of people to fill out the dancing scenes, so I put a casting call on Facebook and received a lot of responses. I had everyone from good friends to acquaintances, and even strangers, volunteer their time and talent to help make this video possible. Costumes and characters ranged from masked festivalgoers to burlesque-style carnival misfits, a professional fire dancer, and people ready for a country hoedown! My band also appears in the video as we entertain the crowd of dancers. I wanted my costume to reflect circus ringleader meets vintage country, and it worked perfectly. I was also very fortunate to have local craft microphone builders Ear Trumpet Labs donate an Edwina microphone for the shoot."